Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower. 
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<li><a href="https://gettacklebox.com/workshops" target="_blank" rel="noopener">Tacklebox Workshops</a></li>
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00:33 When Copy Becomes Important 02:40 Why You’re a Bad Writer 05:40 <a href="https://www.amazon.com/s?k=is+this+anything+jerry+seinfeld&hvadid=439049910926&hvdev=c&hvlocphy=9003452&hvnetw=g&hvqmt=e&hvrand=6172478510967037389&hvtargid=kwd-916476350630&hydadcr=7636_9903242&tag=googhydr-20&ref=pd_sl_216ozjh5q6_e">Is This Anything?</a> 06:50 <a href="http://byldd.com/">Byldd</a> 07:55 The Big Misunderstanding 10:45 Reverse Architect Copy 13:45 The Attention Pie 15:48 Cold Emails 17:20 Write to One Person

Brian Scordato

Writing Persuasive Copy That Tests Your Startup Idea

Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower.  Tacklebox Workshops 00:33 When Copy [&hellip;]

Idea to Startup Episode #161

Writing Persuasive Copy That Tests Your Startup Idea