Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. 
<ul>
<li><a href="https://xlr8dev.com" target="_blank" rel="noopener">XLR8 Dev</a></li>
<li><a href="https://gettacklebox.com/" target="_blank" rel="noopener">Tacklebox</a></li>
<li><a href="https://www.youtube.com/watch?v=ah5gAkna3jI" target="_blank" rel="noopener">Hey Jealousy</a></li>
<li><a href="https://www.amazon.com/Put-Your-Where-Heart-Wants/dp/B0B553D3FP" target="_blank" rel="noopener">Put Your Ass Where Your Heart Wants To Be</a></li>
</ul>
Timestamps
<ul>
<li>00:30 - Listener Child Therapist Idea Email</li>
<li>05:42 - XLR8 Dev</li>
<li>06:50 - Live in Reality, and Choose Where You Compete</li>
<li>10:45 - Categories</li>
<li>12:57 - Anti-Marketing</li>
<li>17:11 - Put Your Ass Where Your Heart Is</li>
<li>19:45 - Bonus - Value First</li>
<li>21:00 - The End</li>
</ul>

Brian Scordato

Three Ways to Approach Your Startup Like a Pro (Encore)

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank [&hellip;]

Idea to Startup Episode #167

Three Ways to Approach Your Startup Like a Pro (Encore)