Is the Holy Grail of marketing simply not marketing at all? This and more with world class word-of-mouth marketing expert Sina Farzaneh.

In this episode, we sit down with China’s word-of-mouth marketing expert Sina Farzaneh to discuss how brands can grow organically by studying and engaging customers systematically.

In 2010 Sina co-founded Advocacy, a marketing agency that helps identify and activate brand advocates for consumer goods companies. He is currently working on his new venture PullPath, a software platform to bring what he’s built at Advocacy to a grassroots level.

We also discuss the advantage of word-of-mouth over traditional marketing methods, differences between doing marketing in Silicon Valley and China, and the role human behavioral understanding can play in technology advancement.