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<a href='https://www.linkedin.com/in/christophersilvestri/'>Chris Silvestri </a>is the founder of <a href='https://conversionalchemy.net/'>Conversion Alchemy</a> - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers&apos; heads. In this episode, he shares:
<ul>
<li>his process for matching a brand&apos;s website copy to the thoughts and expectations of their target audience</li>
<li>How usability testing is a valuable tool for validating copy and improving conversion rates</li>
<li>why one should consider using AI models to gain insights and inform copywriting decisions</li>
</ul>

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Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/
Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes: 
<a href='https://www.innovatorscanlaugh.com/from-uber-and-bcg-to-building-a-telehealth-for-pets-startup-with-michael-fisher/'>From Uber and BCG to building a telehealth for pets startup with Michael Fisher</a>
<a href='https://www.innovatorscanlaugh.com/from-starcraft-player-to-maximizing-customer-lifetime-value-with-valentin-radu/'>From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu</a>
<a href='https://www.innovatorscanlaugh.com/revolutionizing-parent-teacher-communication-with-kinderpedia-the-edtech-solution-for-103000-users-worldwide/'>Revolutionizing Parent-Teacher Communication with Kinder&#8230;</a>

Eric Melchor

Validating Copy and Improving Conversion Rates with Chris Silvestri

Send us a Text Message. Chris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers&apos; heads. In this episode, he shares: his process for matching a brand&apos;s website copy to the thoughts and expectations of [&hellip;]

Innovators Can Laugh Episode #160

Validating Copy and Improving Conversion Rates with Chris Silvestri