In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes;
<ul>
<li>Having a career that allowed an understanding of what it takes to get something to market and grow profits </li>
<li>Why technology and data can’t be treated the same way </li>
<li>How curiosity around data impacts business decision making </li>
<li>Getting your business stakeholders to ask the right questions </li>
<li>Building new revenue streams be leveraging data that was previously unavailable to harness</li>
<li>How she created a gamified data exercise to market and educate business stakeholders </li>
<li>How that has benefited the data team with their engagements with their business stakeholders </li>
<li>Using competition and FOMO to battle cynicism and scepticism </li>
<li>Accepting that you’ll never know win over everybody </li>
<li>Utilizing traditional marketing techniques to tell the story </li>
<li>Why they brought the former receptionist into the team as a data champion </li>
<li>Using your success stories to drive positive PR </li>
<li>The importance of being visible to your stakeholders to build interest and curiosity </li>
<li>Why D&A teams can’t be successful without business stakeholders </li>
<li>Guiding your business stakeholders to meet you in the middle </li>
<li>Measuring the effectiveness of your marketing efforts </li>
<li>The importance of tracking your results beyond the initial use case </li>
<li>Agreeing an attributable figure that data can claim for the returns </li>
<li>Identifying your biggest champions and squeakiest wheel</li>
<li>Why you should never use “data speak”</li>
<li>Advice on how to drive curiosity, interest and buy-in </li>
</ul>

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Kyle Winterbottom

S4 | Ep 50 | Visibility & Curiosity: Why Data is a Marketing Exercise with Marion Shaw, Head of Data & Analytics at Chaucer Group

In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes; [&hellip;]

Driven by Data: The Podcast Episode #50

S4 | Ep 50 | Visibility & Curiosity: Why Data is a Marketing Exercise with Marion Shaw, Head of Data & Analytics at Chaucer Group