[2:15] From Classical Music to Tech Startup
<ul>
<li>Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.</li>
</ul>
[12:25] Understanding the Upright Project&#8217;s Impact Model
<ul>
<li>A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.</li>
</ul>
[23:05] Brand Building in the Sustainability Space
<ul>
<li>Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.</li>
</ul>
[29:52] The Decision to Operate as a For-Profit Initiative
<ul>
<li>Annu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..</li>
</ul>
[35:49] Personal Insights: Books, Cities, and Productivity Tips
<ul>
<li>Rapid-fire round with Annu, uncovering personal preferences and sources of inspiration.</li>
</ul>
Links
<a href="https://www.uprightproject.com/">The Upright Project</a>
Book recommendation: <a href="https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X">The Non-violent communication </a>

Anita Moorthy

From Music to Mission: Annu Nieminen on reimagining impact measurement

[2:15] From Classical Music to Tech Startup Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship. [12:25] Understanding the Upright Project&#8217;s Impact Model A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their [&hellip;]

The European Startup Show Episode #92

From Music to Mission: Annu Nieminen on reimagining impact measurement