For the last eight months, David Cogen has been living a double life. By day: a YouTuber and creator, the face of the TheUnlockr channel, reviewing phones and testing ebikes and explaining how food smokers really work. By night and morning and every single other available in-between moment: a coffee shop entrepreneur, working to get a Brooklyn spot called Coffee Check up and running. In this episode, the second in the two-part miniseries that we’re calling How To Make It In The Future, Cogen tells the story of how a YouTuber becomes a coffee shop owner — and how to bring those two things together without ruining them both.
Further reading:
<ul>
<li><a href="https://www.youtube.com/@TheUnlockr/videos">TheUnlockr on YouTube</a></li>
<li><a href="https://x.com/theunlockr/status/1830608701574795726">David’s Coffee Check announcement</a></li>
<li><a href="https://coffeecheck.nyc/">Coffee Check’s website</a></li>
<li>Another fun YouTuber story: <a href="https://www.theverge.com/creators/24225269/ijustine-youtube-content-creator-justine-ezarik">Me, Myself, and iJustine</a>
</li>
</ul>

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Nilay Patel

David Pierce

Alex Cranz

The tech YouTuber who opened a coffee shop

For the last eight months, David Cogen has been living a double life. By day: a YouTuber and creator, the face of the TheUnlockr channel, reviewing phones and testing ebikes and explaining how food smokers really work. By night and morning and every single other available in-between moment: a coffee shop entrepreneur, working to get [&hellip;]