<h2>The Origins of Ircam Amplify and Its Mission</h2>
<p>As CEO, <a href="https://www.linkedin.com/in/nathaliebirocheau/">Nathalie Birocheau</a> begins by introducing Ircam, a renowned French institution founded 40 years ago by <a href="https://fr.wikipedia.org/wiki/Pierre_Boulez">Pierre Boulez</a>. &#8220;Ircam was created to imagine a place where musicians, composers, scientists, and engineers could work together to invent the future of music,&#8221; Nathalie explains. This innovative environment has been instrumental in advancing audio technology and contemporary music.</p>
<h2>Founding Ircam Amplify</h2>
<p>To bridge the gap between research and market needs, Nathalie co-founded <a href="https://www.ircamamplify.com/">Ircam Amplify</a> five years ago. &#8220;Ircam Amplify is a private company focused on creating innovative products and services inspired by Ircam&#8217;s expertise.&#8221; Consequently, the goal is to develop market-centric solutions that address real-world problems in the audio industry. Moreover, by leveraging Ircam&#8217;s extensive knowledge and experience, Ircam Amplify aims to deliver practical and impactful advancements in audio technology.</p>
<h2>Practical Applications of Audio Innovation Technology</h2>
<p>Under Nathalie&#8217;s leadership, Ircam Amplify continues to develop various audio technologies for the music industry. &#8220;We&#8217;ve created solutions for tagging music catalogs, verifying track quality, and detecting undeclared covers.&#8221; One notable innovation is a tool that shortens music tracks while preserving artistic intent, making them suitable for radio play.</p>
<h2>Partnering with Industry Leaders</h2>
<p>Ircam Amplify collaborates with leading brands like <a href="https://soundexperience.ircamamplify.com/realisations/lidentite-sonore-de-lenceinte-louis-vuitton-horizon-light-up">Louis Vuitton</a>, seamlessly integrating audio technology into their products. As Nathalie explains, &#8220;we are the sound partner for Louis Vuitton&#8217;s connected objects, ensuring a holistic approach to audio that enhances the user experience.&#8221; Furthermore, this partnership shows how audio innovation can elevate brand desirability and product differentiation. As a result, the collaboration showcases the potential of advanced audio solutions. It also highlights the importance of sound in creating a compelling consumer experience.</p>
<h2>Addressing AI&#8217;s Impact on Music through Audio Innovation</h2>
<p>Nathalie discusses the development of an AI-generated music detector, responding to the influx of AI-created content. &#8220;Our algorithm can detect tracks created by AI, providing transparency for consumers and tools for the music industry to manage their catalogs.&#8221; This innovation highlights the need for transparency and quality in the evolving landscape of music technology.</p>
<p> </p>
<p><strong>Find Nathalie on:</strong></p>
<ul>
<li>LinkedIn: <a href="https://www.linkedin.com/in/nathaliebirocheau/">Nathalie Birocheau</a></li>
<li>Twitter/X: <a href="https://x.com/nbirocheau">@NBirocheau</a></li>
</ul>
<p><strong>Find Ben on:</strong></p>
<ul>
<li>LinkedIn: <a href="https://www.linkedin.com/in/bcostantini/">Ben Costantini</a></li>
<li>Twitter/X: <a href="https://twitter.com/bencostantini">@bencostantini</a></li>
</ul>
<p>&#8212;-</p>
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Dan Taylor

Ben Costantini

Nathalie Birocheau

<p>The Origins of Ircam Amplify and Its Mission As CEO, Nathalie Birocheau begins by introducing Ircam, a renowned French institution founded 40 years ago by Pierre Boulez. &#8220;Ircam was created to imagine a place where musicians, composers, scientists, and engineers could work together to invent the future of music,&#8221; Nathalie explains. This innovative environment has [&hellip;]</p>


Selected Episode #67

Nathalie Birocheau