Success and indeed survival in business relies upon making enough sales. If you don’t, you’ll soon run out of cash and that’s likely to spell the end for your business. If you are to make enough sales, you must generate sufficient sales leads, which is a never-ending challenge, because all businesses lose customers over time. So, how does your business generate leads and how many leads is enough? Not all will convert to actual sales, of course. What’s the difference between &#8216;qualified' and &#8216;unqualified' sales leads? What are your options if you want to generate sales leads online and how about offline? 
Answering these and other key questions is sales expert Charlie Day, founder of her own sales consultancy, Charlie Day Sales, author of the book Sales Is Easy If You Know How and creator of the Facebook group of the same name, which has more than 10,000 members. Charlie is on a mission to “help small business owners to sell with ease and confidence”.
This episode is brought to you thanks to the support of AI-powered quiz platform <a href="https://get.tryinteract.com/donut" rel="noopener noreferrer" target="_blank">Interact</a>. Activate ideal customers with quizzes and convert them from passive viewers into engaged buyers. From lead generation to audience segmentation, the <a href="https://get.tryinteract.com/donut" rel="noopener noreferrer" target="_blank">Interact </a>tools are designed to help small businesses achieve their goals and grow their business. Try<a href="https://get.tryinteract.com/donut" rel="noopener noreferrer" target="_blank"> Interact's AI tool </a>for free now.
Show notes for the episode can be found on the <a href="https://www.startyourownbusinesspodcast.co.uk/how-to-start-a-successful-small-retail-business/" rel="noopener noreferrer" target="_blank">Start Your Own Business podcast website.</a> Visit <a href="https://www.startupdonut.co.uk/" rel="noopener noreferrer" target="_blank">Start Up Donut</a> and <a href="https://www.startupdonut.co.uk/newsletter" rel="noopener noreferrer" target="_blank">sign up to the Donut newsletter </a>for more free start-up news, advice and special offers to help you save time and money.

How to generate sales leads for your business

Success and indeed survival in business relies upon making enough sales. If you don’t, you’ll soon run out of cash and that’s likely to spell the end for your business. If you are to make enough sales, you must generate sufficient sales leads, which is a never-ending challenge, because all businesses lose customers over time. [&hellip;]

Start Your Own Business Episode #8

How to generate sales leads for your business