In this podcast, we drop you inside a Tony Robbins Business Mastery seminar for a 1-hour masterclass in how to build a brand that not only changes the game but empowers your customer base.
You’ll hear Tony Robbins in a dynamic interview with the co-founders of BOOMCHICKAPOP, a wildly successful natural and organic popcorn brand that completely disrupted the snack industry.  
Angie and Dan Bastian were looking to put aside some money for their kids&#8217; college fund when they started a small kettle corn business out of their garage.  Initially selling popcorn at outdoor events, including Minnesota Vikings games, the couple soon took their popcorn to Trader Joe&#8217;s, Target, and Costco – gaining a crash course in how to operate a business along the way.  The real game changer took place when the then-named Angie&#8217;s Kettle Corn embraced a bold new identity: BOOMCHICKAPOP. 
Angie retired from being a nurse practitioner and Dan from a history teacher and baseball coach to run their company full time.  And after years of commitment and sacrifice, the Bastian&#8217;s sold their business in 2017 to Chicago-based Conagra Brands for $250 million.
In this candid conversation, the couple reveals how facing their fears and connecting to their customer base in a fresh and empowering way led to their ultimate success.
Show Notes:
[1:47] Introduction to Angie and Dan Bastian
[3:42] How Angie and Dan met
[6:48] Angie and Dan attend Tony’s Unleash The Power Within 
[7:41] Facing your fears
[10:14] Starting a business as a couple
[14:37] Being thought of as crazy
[16:07] Gaining proximity to the Minnesota Vikings
[17:13] Importance of building bonds
[20:20] To gain a seat at the table, you must commit everything
[21:35] Say yes to every opportunity
[26:07] There’s always a solution
[30:22] Raising private equity
[32:32] Only 2.5 seconds to capture a consumer’s attention
[33:35] Coming from a position of empowerment
[37:04] Origin of the BoomChickaPop name
[40:39] Talking directly to consumers
[42:56] Dividing labor as a couple
[45:08] Maintaining a relationship despite stress
[47:20] Selling the company
[49:22] How it felt to distribute funds to colleagues
[51:59] Committing to business relationships
[57:33] Audience question from Javier:  What was the process of selling your company?
[1:00:29] Audience question from Aaron:  What was your goal for the company?
[1:03:56] Audience question from Kaley: How did you feel when you sold the business?
[1:06:11] Audience question from Annabelle:  What kept you going through the tough times?
[1:12:33] Audience question from Ryan: If you (Chris) were to develop Shazam again today, what would you do differently?
[1:15:16] Audience question from Anjelica: How many times did your brand evolve?
[1:21:40] Final question from Tony: What’s the single best piece of advice that you’ve gotten in business?
[1:26:30] Sign off

Tony Robbins

Boom Chicka Mom & Pop! | One Couple’s Road to a $250M Acquisition

In this podcast, we drop you inside a Tony Robbins Business Mastery seminar for a 1-hour masterclass in how to build a brand that not only changes the game but empowers your customer base. You’ll hear Tony Robbins in a dynamic interview with the co-founders of BOOMCHICKAPOP, a wildly successful natural and organic popcorn brand [&hellip;]