No one gives a sh*t about you! 
What they care about is how your product or service can solve their problem now.
In this episode I talk about dropping the jargon. Stop saying, “we do this, we do that, we’ve got this kit, the latest technology.” People don’t give a sh*t. They just care about what you can do for them!
Drop the features and benefits. What problems do you actually solve?
Back in the day I would sell to anyone who would buy from me. But working with mentors, I now know who my ideal client is so I can talk to them directly through everything we do. 
And it draws people in.
Who then eventually buy.
Tune in now and let me know your thoughts!
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Henri Ghijben

110 No one gives a sh*t about you

No one gives a sh*t about you!  What they care about is how your product or service can solve their problem now. In this episode I talk about dropping the jargon. Stop saying, “we do this, we do that, we’ve got this kit, the latest technology.” People don’t give a sh*t. They just care about [&hellip;]