Head over to <a href="https://sessions.cello.so/Hzsq6TrYinD">Sessions.us</a> and sign up for a 14-day free no strings attached free trial.
 Eric Melchor is joined with <a href="https://www.linkedin.com/in/rayslaterberry/">Ray Berry</a> – legend copy writer and founder of <a href="https://www.dslxcontent.com/">DSLX Content</a>. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a dyslexic founder.
 Thank you so much Ray for coming on. Thanks to B2BPodPros for producing this. 
Chapters
00:00 Introduction to Ray Berry and DSLX Content 00:22 Innovation in B2B Content 02:15 New and Interesting Content Formats 03:40 First Person Content in B2B SaaS 05:03 Launch of DSLX Content Agency 06:12 Neurodiversity and the Skills of Dyslexic People 07:18 Dyslexic Superpowers and Problem Solving 08:59 Weaknesses as a Founder 10:28 Gamification in Employee Recognition 13:02 Giving Writers a Voice in B2B Content 13:42 Rapid Fire Questions
Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at <a href="https://innovatorscanlaugh.substack.com/">https://innovatorscanlaugh.substack.com</a>
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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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Eric Melchor

Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with [&hellip;]

Innovators Can Laugh Episode #139

Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry