The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy)

Becoming an AI PM | Aman Khan (Arize AI, ex-Spotify, Apple, Cruise)

Everything you’ve ever wanted to know about SAFe and the product owner role | Melissa Perri (author, founder of Product Institute)

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

4 questions Shreyas Doshi wishes he’d asked himself sooner | Former PM leader at Stripe, Twitter, Google

Meta’s Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit