Automakers got ahead of their skis. EV sales are <a href="https://www.reuters.com/business/autos-transportation/global-ev-sales-up-13-june-down-7-europe-rho-motion-says-2024-07-11/">up globally</a> and in the U.S., but growth has been slower than expected and <a href="https://www.reuters.com/business/autos-transportation/global-ev-sales-up-13-june-down-7-europe-rho-motion-says-2024-07-11/">uneven</a>. After enjoying a wave of growth driven by early adopters, automakers overestimated demand of more cautious consumers and ended up producing more than buyers wanted. Now auto dealers are <a href="https://www.wsj.com/business/autos/ev-prices-falling-weaker-demand-4be05af6">slashing prices</a> to move cars off the lot.
So how did the market get here? And how can EVs appeal to the next wave of consumers?
In this episode, Shayle talks to <a href="https://www.silanano.com/leadership/gene-berdichevsky">Gene Berdichevsky</a>, co-founder and CEO of anode material manufacturer Sila Nanotechnologies. Shayle and Gene cover topics like:
<ul>
<li>How high-performance cells can lead to lower-cost batteries</li>
<li>Why Gene says lithium-iron-phosphate may hit a ceiling in the market</li>
<li>The potential of sodium-ion batteries</li>
<li>Who can take advantage of production overcapacity</li>
<li>The limitations of the Inflation Reduction Act in the face of weak demand </li>
<li>How manufacturing is competing with other major loads, like data centers, for electricity </li>
<li>Solving the challenges of vehicle-to-grid</li>
</ul>
<h2>Recommended resources</h2>
<ul>
<li>
<a href="https://www.bloomberg.com/news/articles/2024-05-28/the-slowdown-in-us-electric-vehicle-sales-looks-more-like-a-blip">Bloomberg</a>: The Slowdown in US Electric Vehicle Sales Looks More Like a Blip</li>
<li>
<a href="https://www.wsj.com/business/autos/ev-prices-falling-weaker-demand-4be05af6">The Wall Street Journal</a>: EVs Are Cheaper Than Ever. Can Car Buyers Be Won Over?</li>
<li>
<a href="https://www.latitudemedia.com/news/catalyst-whats-really-happening-in-the-u-s-ev-market">Catalyst</a>: What’s really happening in the US EV market?</li>
</ul>

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Shayle Kann

The EV market’s awkward teenage years

Automakers got ahead of their skis. EV sales are up globally and in the U.S., but growth has been slower than expected and uneven. After enjoying a wave of growth driven by early adopters, automakers overestimated demand of more cautious consumers and ended up producing more than buyers wanted. Now auto dealers are slashing prices [&hellip;]