In today&#8217;s Startup Therapy Podcast, Wil and Ryan talks about the importance of generating revenue and being willing to do whatever it takes to move a startup forward. They discuss why it&#8217;s crucial for entrepreneurs to prioritize generating income and share insights on how to overcome challenges in achieving financial sustainability. 

Sign up for the Startups Newsletter
<a href="https://www.startups.com/newsletter">https://www.startups.com/newsletter</a>

Resources:
<ul>
<li><a href="https://www.startups.com/community/startup-therapy">Startup Therapy Podcast</a> </li>
<li><a href="https://www.startups.com/begin">https://www.startups.com/begin</a></li>
<li>Join our <a href="https://www.startups.com/community/founder-groups">Network of Top Founders</a> </li>
<li>Check in with us on <a href="https://www.linkedin.com/company/startups-co/">LinkedIn</a> | <a href="https://www.linkedin.com/in/wilschroter/">Wil Schroter</a> | <a href="https://www.linkedin.com/in/ryan-rutan/">Ryan Rutan</a></li>
</ul>

What to Listen For
<ul>
<li>00:00 Intro</li>
<li>00:18 Difference between good and bad revenue</li>
<li>01:34 Unexpected opportunities</li>
<li>05:22 Prioritizing cash flow in the startup journey</li>
<li>08:43 The importance of runway</li>
<li>11:43 Focusing on startup survival </li>
<li>13:31 Reality of startup timelines</li>
<li>15:00 Why surviving matters more than speed</li>
<li>17:03 Overcoming self-imposed barriers</li>
<li>18:53 The value of paid product discovery</li>
<li>22:00 Learning through services</li>
<li>24:18 Building MVPs that truly deliver value</li>
<li>26:10 How side gigs can propel your startup forward</li>
<li>30:36 Sacrifice and success</li>
<li>35:13 Willingness x Hard Work = Cash</li>
</ul>

Wil Schroter

Ryan Rutan

If It Makes Money, It Makes Sense

In today&#8217;s Startup Therapy Podcast, Wil and Ryan talks about the importance of generating revenue and being willing to do whatever it takes to move a startup forward. They discuss why it&#8217;s crucial for entrepreneurs to prioritize generating income and share insights on how to overcome challenges in achieving financial sustainability.  Sign up for the [&hellip;]

Startup Therapy Episode #245

If It Makes Money, It Makes Sense