Michael Washington revamped LA's outdoor scene with USAL Project. Learn how he built a thriving community through accessible adventures and smart branding.
Subscribe to the Shopify Masters YouTube channel for the video version of this episode: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

Shuang Esther Shan

Adam Levinter

How to Build Community Through Events

Michael Washington revamped LA's outdoor scene with USAL Project. Learn how he built a thriving community through accessible adventures and smart branding. Subscribe to the Shopify Masters YouTube channel for the video version of this episode: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

Shopify Masters Episode #638

How to Build Community Through Events