In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping.
<h2 class="wp-block-heading">Episode Sponsor:</h2>
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<h2 class="wp-block-heading">Topics we cover:&nbsp;</h2>
<ul>
<li>4:06 – Adjusting your target customers to chase an opportunity</li>
<li>11:58 – Is translating marketing or educational content worth it?</li>
<li>16:46 – Moving from B2C to B2B</li>
<li>25:53 – Defining a cross-channel marketing approach</li>
<li>33:22 – Advertising for a product in new product category</li>
<li>41:40 – The issues with making freemium work while bootstrapping.</li>
</ul>
<h2 class="wp-block-heading">Links from the Show:&nbsp;</h2>
<ul>
<li><a href="https://microconf.com/state-of-indie-saas" rel="noreferrer noopener" target="_blank">State of Independent SaaS Report</a></li>
<li><a href="https://microconf.com/masterminds" rel="noreferrer noopener" target="_blank">MicroConf Mastermind Program</a></li>
<li><a href="https://twitter.com/AsiaOrangio" rel="noreferrer noopener" target="_blank">Asia Orangio (@AsiaOrangio) | X</a></li>
<li><a href="https://demandmaven.io/" rel="noreferrer noopener" target="_blank">DemandMaven</a></li>
<li><a href="https://www.startupsfortherestofus.com/episodes/episode-681-why-launching-a-second-product-is-usually-a-bad-idea" rel="noreferrer noopener" target="_blank">Episode 681 | Why Launching a Second Product is Usually a Bad Idea</a></li>
<li><a href="https://www.userinterviews.com/" rel="noreferrer noopener" target="_blank">User Interviews</a></li>
<li><a href="https://www.startupsfortherestofus.com/episodes/episode-685-7-things-you-should-never-do-a-rob-solo-adventure" rel="noreferrer noopener" target="_blank">Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure)</a></li>
<li><a href="https://brianbalfour.com/four-fits-growth-framework" rel="noreferrer noopener" target="_blank">Four Fits for $100M+ Growth by Brian Balfour</a></li>
<li><a href="https://twitter.com/bbalfour" rel="noreferrer noopener" target="_blank">Brian Balfour (@bbalfour) | X</a></li>
<li><a href="https://www.reforge.com/" rel="noreferrer noopener" target="_blank">Reforge</a></li>
<li><a href="https://a.co/d/drfcG3k" rel="noreferrer noopener" target="_blank">Continuous Discovery Habits</a> by Teresa Torres</li>
</ul>
If you have questions about starting or scaling a software business that you’d like for us to cover, please <a href="https://www.startupsfortherestofus.com/contact" rel="noreferrer noopener" target="_blank">submit your question</a> for an upcoming episode. We’d love to hear from you!
Subscribe & Review: <a href="https://podcasts.apple.com/us/podcast/startups-for-the-rest-of-us/id366931951" rel="noreferrer noopener" target="_blank">iTunes</a> | <a href="https://open.spotify.com/show/2Ww2e4JNO2cfxWC2ImR7DJ" rel="noreferrer noopener" target="_blank">Spotify</a> | <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0b3MuY29tL21xdjY" rel="noreferrer noopener" target="_blank">Google</a>

Rob Walling

Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)

In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping. Episode Sponsor: Find your perfect developer or a team [&hellip;]