Vicky visited the BMW M Driving Experiences in Munich and spoke with Pia (BMW M) and Richard (Value of We) about their recent Web3 activities.
The discussion focused on their latest activation, the BMW M Driving License, launched during the ApeFest in Lisbon. Pia also shared her insights on integrating technologies like blockchain and the metaverse within a corporate environment.
Timestamps:
00:00 Intro 
01:45 BMW as an employer 
03:26 Driving innovation in a corporate 
04:49 Richards introduction 
05:43 Why is Web3 interesting for BMW? 
07:00 What is Web3? 
09:46 BMW is far ahead 
11:12 The Fortnite project 
13:38 BMW at the ApeFest 
20:56 First project on ApeChain 
23:32 Advantages of a Soulbound Token 
24:17 Cooperation with the BAYC 
26:34 What's next? 
32:45 The learnings
Subscribe to the Onchain Culture Podcast: https://www.onchainculture.xyz/
Connect with Us:
Pia Schörner LinkedIn: https://www.linkedin.com/in/pia-sch%C3%B6rner-6b23b2206/
Richard Petrich LinkedIn: https://www.linkedin.com/in/richard-petrich-711b71113/
Vicky LinkedIn: www.linkedin.com/in/vicktoriaklich
Become part of w3.vision: https://www.w3.vision/
Edited by:
Viktor Foos: https://linktr.ee/viktorfoos

Vicktoria Klich

Marvin Sanginés

#107 - BMW M's Web3 Strategy in 2024

Vicky visited the BMW M Driving Experiences in Munich and spoke with Pia (BMW M) and Richard (Value of We) about their recent Web3 activities. The discussion focused on their latest activation, the BMW M Driving License, launched during the ApeFest in Lisbon. Pia also shared her insights on integrating technologies like blockchain and the [&hellip;]

w3.talk Episode #105

#107 - BMW M's Web3 Strategy in 2024