#107 - BMW M's Web3 Strategy in 2024

Vicky visited the BMW M Driving Experiences in Munich and spoke with Pia (BMW M) and Richard (Value of We) about their recent Web3 activities.

The discussion focused on their latest activation, the BMW M Driving License, launched during the ApeFest in Lisbon. Pia also shared her insights on integrating technologies like blockchain and the metaverse within a corporate environment.

Timestamps:

00:00 Intro
01:45 BMW as an employer
03:26 Driving innovation in a corporate
04:49 Richards introduction
05:43 Why is Web3 interesting for BMW?
07:00 What is Web3?
09:46 BMW is far ahead
11:12 The Fortnite project
13:38 BMW at the ApeFest
20:56 First project on ApeChain
23:32 Advantages of a Soulbound Token
24:17 Cooperation with the BAYC
26:34 What's next?
32:45 The learnings

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Connect with Us:

Pia Schörner LinkedIn: https://www.linkedin.com/in/pia-sch%C3%B6rner-6b23b2206/

Richard Petrich LinkedIn: https://www.linkedin.com/in/richard-petrich-711b71113/

Vicky LinkedIn: www.linkedin.com/in/vicktoriaklich

Become part of w3.vision: https://www.w3.vision/

Edited by:

Viktor Foos: https://linktr.ee/viktorfoos