Ian is an entrepreneur who built and, after 7 years, sold a highly successful marketing agency for £23 million. 
In this episode, he shares the lessons learned on his journey so far.
Ian had a postcard on the wall beside his desk at his first job with 2 words on it &#8211; “Question Everything” &#8211; and he’s lived his life by that mantra ever since.
A deep thinking entrepreneur who has always challenged conventional thinking,  and so I let the tape run as he was sharing so much wisdom. 
You’re going to learn: 
<ul>
<li>The importance of finding a co-founder with complementary skills  to your own and where, as Ian says, 1 + 1 = 3  otherwise you&apos;re wasting your time. </li>
<li>His unique view on how to build a business and win new clients &#8211; a core skill for any successful company but particularly one that has the ambition to scale up. </li>
<li>The value of spending time with your business advocates and partners, sharing your story explaining your future plans and vision &#8211; and it was this that eventually led to the sale of the company to a PLC.</li>
</ul>
Towards the end of our conversation, Ian explains the importance of challenging conventional thinking particularly when it comes to pricing your services. This is a subject that we&apos;ve done a lot of work on in my business and one that every entrepreneur should reflect on. 
Remember &#8211; “Question Everything.”
Links:
<a href="https://www.lbbonline.com/news/communisis-acquires-life-in-23-million-deal">https://www.lbbonline.com/news/communisis-acquires-life-in-23-million-deal</a>
<a href="https://www.linkedin.com/in/ian-humphris-5bb8a413/?originalSubdomain=uk">https://www.linkedin.com/in/ian-humphris-5bb8a413/?originalSubdomain=uk</a>
<a href="https://nokamo.com/">https://nokamo.com/</a>
<a href="https://www.marketingritson.com/">Mark Ritson</a>
<a href="https://www.amazon.co.uk/Kotler-Marketing-Philip-1999-06-07/dp/B01K9AEDP8/ref=sr_1_1?crid=16QUJIAYD6X8S&keywords=Kotler+on+Marketing+-+Philip+Kotler&qid=1685532221&s=books&sprefix=kotler+on+marketing+-+philip+kotler%2Cstripbooks%2C116&sr=1-1">Kotler on Marketing by Philip Kotler (1999-06-07) Hardcover</a>
<a href="https://www.amazon.co.uk/How-not-Plan-ways-screw/dp/1789014506/ref=sr_1_1?crid=ZF6S7V6AKQB1&keywords=How+not+to+Plan%3A+66+ways+to+screw+it+up+-+Les+Binet+and+Sarah+Carter&qid=1685532265&s=books&sprefix=how+not+to+plan+66+ways+to+screw+it+up+-+les+binet+and+sarah+carter%2Cstripbooks%2C106&sr=1-1">How not to Plan: 66 ways to screw it up</a>
<a href="https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560">How Brands Grow: What Marketers Don&apos;t Know: Amazon.co.uk</a>
<a href="https://www.amazon.co.uk/Eat-Your-Greens-Wiemer-Snijders/dp/1789016754">Eat Your Greens &#8211; Wiemer Snijders: 9781789016758</a>
<a href="https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X">https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X</a>
<a href="https://www.amazon.co.uk/How-Build-Car-Autobiography-Greatest-ebook/dp/B073TS2ZWN/ref=sr_1_1?crid=1ILZC9O97L57I&keywords=How+to+Build+a+Car+-+Adrian+Newey&qid=1685532335&s=books&sprefix=how+to+build+a+car+-+adrian+newey%2Cstripbooks%2C102&sr=1-1">How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer eBook : Newey, Adrian: Amazon.co.uk: Books</a>
This podcast is produced by <a href="https://grmediamarketing.com">GR Media</a> Sponsored by <a href="https://capital.co.uk">Capital Asset Management</a>

Alan Smith

S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.

Ian is an entrepreneur who built and, after 7 years, sold a highly successful marketing agency for £23 million.  In this episode, he shares the lessons learned on his journey so far. Ian had a postcard on the wall beside his desk at his first job with 2 words on it &#8211; “Question Everything” &#8211; [&hellip;]

Bulletproof Entrepreneur Episode #13

S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.