with <a href="https://twitter.com/jasonrosenthal" target="_blank" rel="noopener">@jasonrosenthal</a> <a href="https://twitter.com/skominers" target="_blank" rel="noopener">@skominers</a> <a href="https://twitter.com/meigga" target="_blank" rel="noopener">@meigga</a> <a href="https://twitter.com/rhhackett" target="_blank" rel="noopener">@rhhackett</a>
Welcome to <a href="https://a16zcrypto.com/posts/podcast/" target="_blank" rel="noopener">web3 with a16z</a>, I’m Robert Hackett and today, we discuss pricing strategy for startups — from traditional businesses to web2 to web3.
Topics we cover include:
<ul>
<li>unit economics</li>
<li>understanding consumer psychology</li>
<li>using onchain data to inform pricing decisions</li>
<li>Common mistakes and how to avoid them</li>
<li>How to navigate a pricing pivot</li>
<li>And lessons from real world pricing case studies, including Tesla, Nvidia, and others</li>
</ul>
Our experts include <a href="https://a16zcrypto.com/" target="_blank" rel="noopener">a16z crypto</a>&#8216;s Maggie Hsu, head of our go-to-market team; research partner and Harvard Business School professor of economics Scott Kominers; and head of our CSX startup accelerator Jason Rosenthal, who is a tech veteran having spent the last 25 years at various internet companies — the three combine all their different expertise around the theme of this episode.
Resources for references in this episode:
<ul>
<li><a href="https://a16zcrypto.com/posts/article/when-is-decentralizing-on-a-blockchain-valuable/" target="_blank" rel="noopener">When is decentralizing on a blockchain valuable?</a> by Marco Reuter (a16z crypto, January 2023)</li>
<li><a href="https://a16zcrypto.com/posts/videos/the-value-of-decentralization-using-the-blockchain/" target="_blank" rel="noopener">The Value of Decentralization Using the Blockchain: An Economic Analysis</a> by Marco Reuter (a16z crypto, January 2023)</li>
<li>&#8220;<a href="https://www.bloomberg.com/news/articles/2011-02-18/buffett-says-pricing-power-more-important-than-good-management" target="_blank" rel="noopener">The single most important decision in evaluating a business is pricing power</a>&#8230;&#8221; — Warren Buffett (Bloomberg, February 2011)</li>
<li><a href="https://web3-with-a16z.simplecast.com/episodes/network-effects-moats-competitive-advantage-business-strategy-web3" target="_blank" rel="noopener">Network Effects, Moats, &#038; the Business of Web3 (Episode 25)</a> (web3 with a16z podcast, May 2023)</li>
<li><a href="https://a16zcrypto.com/posts/article/pricing-strategy-questions-every-founder-should-ask/" target="_blank" rel="noopener">6 questions every founder should ask about pricing</a> by Jason Rosenthal and Maggie Hsu (a16z crypto, May 2023)</li>
<li><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=29523" target="_blank" rel="noopener">Zipcar: Refining the business model</a> by Myra M. Hart, Michael J. Roberts and Julia Stevens (Harvard Business School Case Collection, May 2005)</li>
<li><a href="https://fortune.com/2010/09/27/ning-ceo-building-a-better-web-site/" target="_blank" rel="noopener">Ning CEO: Building a Better Website</a> by Adam Lashinsky (Fortune, September 2010)</li>
<li><a href="https://www.inc.com/jeff-haden/it-only-took-disneys-bob-iger-1-sentence-to-give-best-advice-youll-hear-today.html" target="_blank" rel="noopener">On the best business advice Disney CEO Bob Iger ever received</a> by Jeff Haden (Inc., December 2020)</li>
<li><a href="https://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X" target="_blank" rel="noopener">Predictably Irrational: The Hidden Forces that Shape Our Decisions</a> by Dan Ariely (HarperCollins, February 2008)</li>
<li><a href="https://x.com/BoredApeYC/status/1406008693683101696">On the Bored Ape Kennel Club donating secondary sale proceeds to charity</a> (Twitter, June 2021)</li>
<li><a href="https://www.nytimes.com/2013/04/10/business/how-an-apple-star-lost-his-luster-at-penneys.html" target="_blank" rel="noopener">Chief&#8217;s Silicon Valley Stardom Quickly Clashed at J.C. Penney</a> by Stephanie Clifford (New York Times, April 2013)</li>
<li><a href="https://www.reuters.com/business/autos-transportation/tesla-cuts-prices-electric-vehicles-us-market-2023-01-13/" target="_blank" rel="noopener">Tesla turns up heat on rivals with global price cuts</a> by (Reuters, January 2023)</li>
</ul>
As a reminder none of the following should be taken as tax, business, legal, or investment advice. See a16zcrypto.com/disclosures for more important information, including a link to a list of our investments.

Michael Blau

Pricing Strategy

with @jasonrosenthal @skominers @meigga @rhhackett Welcome to web3 with a16z, I’m Robert Hackett and today, we discuss pricing strategy for startups — from traditional businesses to web2 to web3. Topics we cover include: unit economics understanding consumer psychology using onchain data to inform pricing decisions Common mistakes and how to avoid them How to navigate [&hellip;]

web3 with a16z crypto Episode #43

Pricing Strategy