New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.
To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following

Shuang Esther Shan

Adam Levinter

How a Button-Down Shirt Attracted a Cult Following

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators. To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following

Shopify Masters Episode #535

How a Button-Down Shirt Attracted a Cult Following