<p>There are more than 36,000 McDonald&#8217;s restaurants around the world &#8211; but if the McDonald brothers had had their way, that might never have happened. Tim Harford tells the story of how milkshake-mixer salesman Ray Kroc turned their burger business into a global giant, and explains the principles that made his franchising model such a success.</p>


Tim Harford

Fast food franchise

<p>There are more than 36,000 McDonald&#8217;s restaurants around the world &#8211; but if the McDonald brothers had had their way, that might never have happened. Tim Harford tells the story of how milkshake-mixer salesman Ray Kroc turned their burger business into a global giant, and explains the principles that made his franchising model such a [&hellip;]</p>
