Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( <a href="https://x.com/sissenberg">https://x.com/sissenberg</a> ) about the marketing machine behind presidential elections.  
—
Show Notes: 
(0:00) The malarky factory and The Harm Index
(18:55) Trump's 2016 playbook
(28:18)Kamala's viral clip factory
(32:35) Who’s running a better 2024 campaign?
(35:04) What is Elon's role in Trump's campaign
(38:31) The lopsided downside of doorknocks
(42:25) Deepfakes and new tools in campaigning
(45:58) “The podcast election”
(50:00) The new playbook for winning in the age of meme wars
(54:15) Most mis-priced opportunity in elections

—
Links:
• Sasha Issenberg - <a href="https://www.sashaissenberg.com/">https://www.sashaissenberg.com/</a>
• The Victory Lap - <a href="https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803">https://www.amazon.com/Victory-Lab-Science-Winning-Campaigns/dp/0307954803</a> 
• The Lie Detectives - <a href="https://www.amazon.com/Lie-Detectives-Playbook-Elections-Disinformation/dp/B0CFN6WM3Y">https://www.amazon.com/Lie-Detectives-Playbook-Elections-Disinformation/dp/B0CFN6WM3Y</a> 

—
Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): <a href="https://bit.ly/SupportShepherd">https://bit.ly/SupportShepherd</a>

—
Check Out Sam's Stuff:
• Hampton - <a href="https://www.joinhampton.com/">https://www.joinhampton.com/</a>
• Ideation Bootcamp - <a href="https://www.ideationbootcamp.co/">https://www.ideationbootcamp.co/</a>
• Copy That - <a href="https://copythat.com/">https://copythat.com</a>
• Hampton Wealth Survey - <a href="https://joinhampton.com/wealth">https://joinhampton.com/wealth</a>
• Sam’s List - <a href="http://samslist.co/">http://samslist.co/</a>

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Sam Parr

Shaan Puri

Election Expert: “We’re in the age of ‘meme warfare…”

Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( https://x.com/sissenberg ) about the marketing machine behind presidential elections.   — Show Notes:  (0:00) The malarky factory and The Harm Index (18:55) Trump's 2016 playbook (28:18)Kamala's viral clip factory (32:35) Who’s running a better 2024 campaign? (35:04) What is [&hellip;]