Kair Käsper and Martin Kõiva, the Co-Founders of Klaus on: The Importance of Community for Building Great Products Customers Actually Want; Brand Building and its Link to Culture; Customer Support and Key Trends

• [1:34] – Background of how they came up with the idea.
• [3:48] – What does Klaus do
• [6:30] – What are the trends in the market you are trying to capitalize on and why now?
• [12:53] – What is your advice to founders who are not technical and need to find a technical founder?
• [14:46] – How do hackathons work?
• [15:17] – How did you get your funding?
• [16:47] – What was your growth strategy in the early days?
• [19:31] – What did you focus on in your early days and how did you prioritize product, community building, and brand building?
• [23:06] – How did you recruit in the early days to ensure you built a certain type of culture and balance that with the need to also be diverse?
• [25:35] – How did you set up your initial system of leads and what advice would you give other entrepreneurs.
• [30:20] – What are the trends in customer support and what is the future of Klaus

Links

Company: Klaus

Books:

The Hard Thing About Hard Things by Ben Horowitz 

Principals by Ray Dalio