In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. 
 
Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
Connect with Kasim on <a href="https://twitter.com/kasimaslam">Twitter</a> and Connect with Ralph on <a href="https://www.linkedin.com/in/ralphburns/">LinkedIn</a>
 
TIME-STAMPED SHOW NOTES:
<ul>
<li>(00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more</li>
<li>(00:13) Ralph shares his experience of buying a podcast and the valuation process.</li>
<li>(02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.</li>
<li>(04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.</li>
<li>(06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.</li>
<li>(07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.</li>
<li>(09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.</li>
</ul>
 
Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!
 
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<ul>
<li>What should we talk about next? Please let us know in the comments below</li>
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<ul>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
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Connect with Us: 
 
<ul>
<li><a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li>
<li><a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li>
<li><a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>
 
See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Neil Patel

Eric Siu

How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s [&hellip;]

Marketing School Episode #2684

How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more