<p>In episode 736, join Rob Walling as he answers some later-stage listener questions in another solo adventure. He discusses common pitfalls in delegation, transitioning from one-time transactions to SaaS models, and when it makes sense to target multiple ICPs. Rob also warns about the limited impact that social media marketing can have on growing your SaaS tool.</p>
<h2 class="wp-block-heading"><strong>Episode Sponsor:</strong></h2>
<p>Are you drowning in challenging tech decisions? You should check out today’s sponsor, <a href="https://tech-stack.com/startups?utm_source=sftrou_podcast&utm_medium=show_notes&utm_campaign=october2024" rel="noreferrer noopener" target="_blank">Techstack</a>. </p>
<p>Unlike typical staffing agencies, these folks are startup specialists with over a decade of experience in startup software development.</p>
<p>Techstack can help your startup build an MVP that's designed for explosive growth, rapidly expand your team for new features, or optimize your existing codebase for peak performance. Whether you're launching, scaling up, or fine-tuning, they've got the expertise to supercharge your tech.</p>
<p>One of Techstack’s clients was recently featured on Inc. Magazine's Fast Growth Companies list, and they attributed part of their 375% growth to their partnership.</p>
<p>Here's an exclusive offer for “Startups For the Rest of Us” listeners: Get a 10% discount on your first month of development with Techstack. And if you're one of the first 10 listeners to get in touch, you'll also receive a free, in-depth tech assessment and expert consultation – a $3,000 value – in your choice of critical areas like architecture, infrastructure, development process or project management. This could be the game-changer your startup needs.</p>
<p>Don't let tech challenges slow you down. Check out <a href="https://tech-stack.com/startups?utm_source=sftrou_podcast&utm_medium=show_notes&utm_campaign=october2024" rel="noreferrer noopener" target="_blank">https://www.tech-stack.com/startups</a>  to discover how Techstack can turbocharge your growth.</p>
<h2 class="wp-block-heading"><strong>Topics we cover: </strong></h2>
<ul class="wp-block-list">
<li>2:17 – What to delegate on the path to $10k MRR</li>
<li>6:43 – Be wary of social media marketing masquerading as productivity</li>
<li>10:31 – DIY vs. hiring a growth agency for B2B SaaS marketing</li>
<li>15:22 – Not every business should be a subscription business</li>
<li>22:00 – Defining, targeting, and selling to different ICPs</li>
</ul>
<h2 class="wp-block-heading"></h2>
<h2 class="wp-block-heading"><strong>Links from the Show:</strong> </h2>
<ul class="wp-block-list">
<li><a href="https://microconf.com/americas" rel="noreferrer noopener" target="_blank">Get Tickets for MicroConf US 2025, New Orleans</a></li>
<li><a href="https://microconf.com/courses/saas-launchpad" rel="noreferrer noopener" target="_blank">The SaaS Launchpad</a></li>
<li><a href="https://tinyseed.com/" rel="noreferrer noopener" target="_blank">TinySeed</a></li>
<li><a href="https://robwalling.com/2015/03/26/the-stair-step-method-of-bootstrapping/" rel="noreferrer noopener" target="_blank">The Stair Step Method of Bootstrapping</a></li>
<li><a href="https://a.co/d/dqLwtAl" rel="noreferrer noopener" target="_blank">Founding Sales</a> by Peter Kazanjy</li>
<li><a href="https://x.com/robwalling" rel="noreferrer noopener" target="_blank">Rob Walling (@robwalling) | X</a></li>
</ul>
<p>If you have questions about starting or scaling a software business that you’d like for us to cover, please <a href="https://www.startupsfortherestofus.com/contact" rel="noreferrer noopener" target="_blank">submit your question</a> for an upcoming episode. We’d love to hear from you!</p>
<p>Subscribe & Review: <a href="https://podcasts.apple.com/us/podcast/startups-for-the-rest-of-us/id366931951" rel="noreferrer noopener" target="_blank">iTunes</a> | <a href="https://open.spotify.com/show/2Ww2e4JNO2cfxWC2ImR7DJ" rel="noreferrer noopener" target="_blank">Spotify</a></p>


Rob Walling

Episode 736 | Founder Regrets, DIY vs. Hiring, Defining your ICP, and More Later Stage Listener Questions

<p>In episode 736, join Rob Walling as he answers some later-stage listener questions in another solo adventure. He discusses common pitfalls in delegation, transitioning from one-time transactions to SaaS models, and when it makes sense to target multiple ICPs. Rob also warns about the limited impact that social media marketing can have on growing your [&hellip;]</p>
