Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions

In episode 648, join Rob Walling for a solo adventure where he answers a bunch of listener questions. Some topics covered include competing against a nonprofit, validating step 1 app marketplace businesses, and driving traffic to idea validation landing pages.

Topics we cover: 

• 2:02 – Competing against a nonprofit as a startup
• 4:11 – The trend of bigger companies building more projects in adjacent verticals
• 8:03 – Incorporating as a Delaware C Corp
• 9:57 – Bootstrapping a spinoff startup from a dev agency
• 14:27 – How to go to market when solving a latent pain
• 19:09 – How to validate step 1 app marketplace businesses
• 22:19 – Driving traffic to an idea validation landing page

Links from the Show:

• SaaS Playbook 
• The Elephant in the Room: The Myth of Exponential Hypergrowth
• Episode 442 I Corporate Structures and How The Choice You Make Now Can Impact You Years Down The Line 
• Stripe Atlas 
• How to Get Your First Hundred Customers for Your SaaS Product 
• Traction: How Any Startup Can Achieve Explosive Customer Growth 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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