Bootstrappin' CEO <a href="http://twitter.com/patticus" target="_blank" rel="noopener">Patrick Campbell</a>, cofounder of SaaS startup <a href="http://priceintelligently.com" target="_blank" rel="noopener">Price Intelligently</a>, shares his story of leaving Google, bootstrapping a startup, beating cancer, and more. 
STARTUP LESSONS YOU'LL LEARN 
<ul>
<li>What tradeoffs a bootstrapped startup's CEO must make</li>
<li>How to price a software product correctly to maximize revenue and avoid leaving money on the table early on</li>
<li>A definition of content marketing that actually makes sense</li>
<li>Tactics to build an audience using limited resources and content, which you can then use to validate your product idea, get feedback, and convert</li>
</ul>
GREAT STORIES YOU'LL HEAR 
<ul>
<li>Patrick and team validated the market and built their initial business around one educational ebook written for their customers</li>
<li>The lunacy of Patrick and host Jay Acunzo leaving Google and staying in Boston tech (crazy at that time)</li>
<li>The moving story of Patrick beating cancer and the surprising way that changed him as a founder </li>
</ul>
LINKS MENTIONED: 
<ul>
<li>Patrick's company: <a href="http://priceintelligently.com">Price Intelligently</a></li>
<li>Their free product for SaaS companies: <a href="http://www.profitwell.com" target="_blank" rel="noopener">ProfitWell</a></li>
<li>Jay's blog: <a href="http://sorryformarketing.com" target="_blank" rel="noopener">Sorry For Marketing</a></li>
<li>The Content Marketing Wheel: <a href="http://www.sorryformarketing.com/blog/content-marketing-wheel" target="_blank" rel="noopener">Process overview</a></li>
</ul>
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Let me know what you think of the show &#8212; tweet me (Jay Acunzo) <a href="http://twitter.com/jay_zo" target="_blank" rel="noopener">@Jay_zo</a>

Patrick Campbell

Jay Acunzo

#6: Leaving Google & Using a PDF to Bootstrap a SaaS Startup (Patrick Campbell, Price Intelligently)

Bootstrappin' CEO Patrick Campbell, cofounder of SaaS startup Price Intelligently, shares his story of leaving Google, bootstrapping a startup, beating cancer, and more.  STARTUP LESSONS YOU'LL LEARN  What tradeoffs a bootstrapped startup's CEO must make How to price a software product correctly to maximize revenue and avoid leaving money on the table early on A definition [&hellip;]